GM emblems Buick Electra in US and Canada

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Common Motors has submitted trademark apps for the Buick Electra name in the U.S. and Canada.

1st spotted by a Rivian Proprietors Discussion board user, the Canadian trademark application covers “motor land autos, particularly, cars.” We discovered the same language in a 2nd software submitted with the United States Patent and Trademark Business office.

The Electra nameplate was a fixture in Buick’s lineup for a long time. It first appeared for the 1959 model yr and lasted until eventually 1990. Buick replaced the Electra with the Park Avenue. Autos experienced now been sporting Electra Park Avenue badges for a couple yrs at that issue, in any case.

Buick Electra notion

When the Electra name has a great deal of heritage, it truly is however unclear if GM essentially designs to use it on a new Buick. Automakers typically trademark names they have no quick options to use, occasionally as a way to preserve manage of names with special importance. For example, Ford and Toyota have renewed trademarks for the Thunderbird and Celica names, respectively, quite a few occasions in latest decades, but there is no sign that new variations of people legendary types are on the way.

GM also used for a trademark on the Buick Electra name in 2012, and unveiled an Electra EV idea in Shanghai, China, in 2020. The thought was not intended to preview a particular output design, but GM is in the midst of a major EV force that contains Buick. The Electra name is best for an EV.

The manufacturer is operating on at the very least two electric powered SUVs thanks by 2023. One will have traditional proportions, whilst the other will have a a lot more coupe-like profile, according to a 2020 GM announcement. Could one particular of them be named Electra? Stay tuned.